Rumored Buzz on Johnnie Walker Blue Label Ultra

The Ultra bottle is the result of a 5-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging doable when retaining the posh aura from the franchise and its Unique mixture of whiskies, which involve ultra-unusual Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

Diageo is a world leader in beverage alcohol with An impressive assortment of brand names throughout spirits and beer groups.

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea with the spear for glass—specifically for providers wishing to market in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become developed by adopting a take a look at-and-study design, coming up with and Discovering with no limitation and imagining what the way forward for light-weight luxurious packaging could convey.

Our DRINKiQ programme aims to raise the 'collective drink IQ' by expanding general public consciousness of the consequences of Alcoholic beverages and supporting responsible consuming.

This tends to develop a discreet opening by which the bottle might be removed. Soon after pouring a glass of the unusual, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting position as well as a testament to purposeful design and style.

We hope that our discoveries can have a constructive impression throughout the wider marketplace and assist learn new alternatives for lighter, lessen carbon packaging options.”

Along with redesigning the glass, assumed was provided to how the bottle would be manufactured and transported. 

With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.

Learn more about Spirit of Progress – our world wide ESG programme to assist develop a extra inclusive and sustainable globe.

That is a globally allotted release made from scarce shares, like whisky from ghost distilleries which are no more in Procedure. Lower than 888 bottles ended up built around the world.

With less than 888 bottles introduced globally, Each individual bottle is separately numbered and presented inside a luxurious collector’s scenario.

“In lieu of maintain this new information near to our chest, we’re energized to offer a royalty-absolutely free licence to our granted United kingdom patent to the entire world.

The reveal of Johnnie Walker Blue Label Ultra alerts the brand name’s motivation to innovation, with hopes that the ground-breaking design and style could inspire the greater luxurious, light-weight, and very low-carbon whisky bottles of tomorrow. 

That is a 1-off bottle for now illustrating the artwork with the attainable, as being a design and style experiment and redefining lightweight as luxurious. We'll continue to use these learnings across the broader Diageo range.

Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, initially built in distilleries which have because shut.

Johnnie Walker set out to advance the spirits field by experimenting with light-weight glass for its luxurious whiskies, motivated via the development in the direction of 'delicate' as opposed to 'weighty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g get more info without the closure.